Five Things Companies Can Do

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Earlier this week I wrote a long-winded post describing steps companies can take – in light of recent concerns about companies misusing personal data – to make sure their technologies are offering us all something of value.

Here are the five things, in abbreviated form, that companies can start doing now:

  1. Privacy by Design (and security by design): Put the end user at the center of your technology’s architecture, minimize the amount of personal data you will need to provide the service, give the end-user control, and be transparent. If you concentrate on what the end user will be comfortable with and empower her with control over her data, then you are on the right track.
  2. Value Proposition: Make privacy protections and good practice a central point of differentiation. Make it core to your overall value proposition.
  3. Business Model. Re-think the business model. Propose different fee structures or revenue sharing options that give end users more control and something of value in return for handing over their data.
  4. Product Ethics: Before thinking about the legality of a new product or service, focus on it from an ethical viewpoint. Consider a products ethics committee, including bringing in an ethicist. Look not just at data use but the potential for a product or service to be misused (even if hacked) with results that are contrary to the company’s values. Remember the last thing you want is for your CEO to have to sit in front of lawmakers struggling to explain why your service was linked to a major human rights violation, political scandal, or massive leak of sensitive personal data.
  5. Data Use as a Corporate Social Responsibility: Make data use and innovation part of your company’s CSR policies where you commit to (i) not use the personal data and technology at your disposal in a way that has a negative effect on your community and stakeholders, and (ii) affirmatively use technology and innovation for the good of your community and stakeholders.

Put all together, the most important thing a company can do is to take the time to have open, internal conversations about the effects that its products and services may have on users and society. That way senior management can make informed decisions in line with the companies core values and identity. Lawyers don’t like surprises, and neither do their client.

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